Your Day, Your Way.
From wineries and scenic overlooks to flower fields, hidden gems, and unforgettable photo stops, every Cheers & Co. experience is thoughtfully curated around your group. Tell us the vibe you’re going for, and we’ll create a private, stress-free day filled with great views, great memories, and all the little touches that make the experience special.
Tour Inspirations
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3 Hours | A Taste of Traverse City
A relaxed introduction to Northern Michigan featuring scenic stops, local flavor, and the flexibility to make the day your own. Perfect for shorter visits or guests looking for a laid-back experience.
May Include:
Scenic drives & overlooks
Beach or lakeshore stops
Short nature walks
Farm stands or artisan shops
Optional Add-On or Swap:
Winery, brewery, or cidery stop
Our tours are designed to be enjoyed with or without alcohol.
Want to focus on adventure and scenery? Prefer to include a winery or brewery stop or two? We’ll help customize the experience so everyone in your group feels included and enjoys the day their way.
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4 Hours | Balanced & Flexible
Our most popular experience. Perfect for groups looking to enjoy a relaxed mix of wineries, scenic stops, outdoor adventure, and local Northern Michigan favorites.
May Include:
Wineries, breweries, or cideries
Scenic overlooks & shoreline stops
Light hiking or outdoor exploring
Local farms, orchards, or charming small towns
Our tours are designed to be enjoyed with or without alcohol.
Whether you’re planning a winery-focused day or prefer to mix in scenic stops and local experiences, we’ll customize the tour to match your group’s vibe so everyone feels included.
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5–6 Hours | Slow Travel & Fully Curated
An immersive Northern Michigan experience designed for guests who want to slow down, explore deeper, and enjoy a thoughtfully personalized day.
May Include:
Wineries, breweries, or cideries
Multiple scenic or outdoor stops
Beach time or longer nature walks
Hidden gems & local favorites
Optional lunch stop (food & beverages purchased separately)
Our tours are designed to be enjoyed with or without alcohol.
Whether you’re planning a winery-focused day or prefer a mix of scenery, adventure, and local experiences, we’ll customize the itinerary to match your group’s pace and interests.
Dune Hike- Glen Arbor, Sleeping Bear Dunes
Reserve Your Tour
Every Cheers & Co. tour is customizable and thoughtfully curated around your interests—whether you prefer scenic exploration, outdoor adventure, local flavors, or optional wine, brewery, or distillery stops.
To reserve your date, a 50% deposit is required at booking. The remaining balance will be charged 7 days before your tour so you can relax and enjoy the experience.