Your Day, Your Way.

Whether you’re craving scenic adventure, a relaxing wine day, or a mix of both, we’ll craft a tour that’s uniquely yours. You tell us the vibe you’re going for or the destinations you love, and we’ll create a seamless, stress-free experience. All tours are private, and we provide bottled water on board to keep you refreshed.

Sample Itineraries

  • Sample Tour

    3 Hours | A Taste of Traverse City

    A relaxed introduction to the area with scenic stops and local flavor—perfect for shorter visits.

    May Include:

    • Scenic drives & overlooks

    • Beach or lakeshore stops

    • Short nature walks

    • Farm stands or artisan shops

    Optional Add-On or Replacement:
    Add 1 winery, brewery, or cidery stop

    Our tours are designed to be enjoyed with or without alcohol.

    Want to focus on adventure and scenery? Prefer to add a winery or brewery stop—or two? No problem. We help you mix and match experiences so everyone in your group feels included.

    https://cheersnco.as.me/cheershighlights

  • Sample Tour

    4 Hours | Balanced & Flexible

    Our most popular option—ideal for groups who want a mix of adventure, scenery, and local experiences at an unhurried pace.

    May Include:

    • Scenic overlooks & shoreline stops

    • Light hiking or outdoor exploring

    • Local farms, orchards, or small towns

    Optional Add-On or Replacement:
    Add 1–2 winery, brewery, or cidery stops

    Our tours are designed to be enjoyed with or without alcohol.

    Want to focus on adventure and scenery? Prefer to add a winery or brewery stop—or two? No problem. We help you mix and match experiences so everyone in your group feels included.

    https://cheersnco.as.me/cheerssignature

  • Sample Tour

    5–6 Hours | Slow Travel & Fully Curated

    An immersive day designed for guests who want to take their time, explore deeper, and enjoy a fully personalized all day experience.

    May Include:

    • Multiple scenic or outdoor stops

    • Beach time or longer nature walks

    • Hidden gems & local favorites

    • Optional lunch stop (guests purchase food & drinks)

    Optional Add-On or Replacement:
    Add up to 3 winery, brewery, or cidery stops

    Our tours are designed to be enjoyed with or without alcohol.

    Want to focus on adventure and scenery? Prefer to add a winery or brewery stop—or two? No problem. We help you mix and match experiences so everyone in your group feels included.

    https://cheersnco.as.me/cheerspremier

Sand dune leading to a parking lot with trees, water, and hills in distance under a clear blue sky with sunlight.

Dune Hike- Glen Arbor, Sleeping Bear Dunes

Reserve Your Tour

Every Cheers & Co. tour is customizable and thoughtfully curated around your interests—whether you prefer scenic exploration, outdoor adventure, local flavors, or optional wine, brewery, or distillery stops.

To reserve your date, a 50% deposit is required at booking. The remaining balance will be charged 7 days before your tour so you can relax and enjoy the experience.