Cheers & Co. is a boutique tour and experience company based in Traverse City, Michigan, created for those who believe the best moments are meant to be shared In Good Company.
Founded by Shannon DeYoung, Cheers & Co. was born from a love of hospitality, adventure, and meaningful connection. With a background built on people-first experiences and thoughtful planning, Shannon brings a personal, hands-on approach to every outing. This isn’t a one-size-fits-all tour company each experience is intentionally curated to match the pace, interests, and energy of the group.
At Cheers & Co., we offer more than just wine or brewery tours. Our experiences span scenic hikes, outdoor adventures, curated trips, and local discoveries, alongside classic Traverse City favorites. Whether you’re exploring vineyard views, hitting the trails, discovering hidden gems, or simply enjoying the beauty of Northern Michigan, every experience is designed to feel relaxed, elevated, and effortless.
Cheers & Co. is for travelers, locals, couples, friends, and small groups who value quality over quantity and connection over checklists. We move at a comfortable pace, prioritize great conversation, and leave room for moments that can’t be scheduled.
Above all, Cheers & Co. is about creating experiences that feel personal, memorable, and genuinely enjoyable the kind you talk about long after the day ends.
Cheers to turning moments into memories!
who we are
“I believe the best memories are made when we slow down and enjoy the moment. Cheers & Co. is about bringing people together to experience Northern Michigan in a way you’ll remember for years to come.”
“The Buzz was a fun way to see Traverse City. Super smooth ride, nice amenities, and the moon roof views were awesome.
★★★★★”
See what all the Buzz is about
Your Cheers & Co. experience begins the moment you step inside our brand-new Volkswagen ID. Buzz, VW’s modern, all-electric take on the classic bus. Designed for comfort, conversation, and connection, the ID. Buzz offers:
Spacious, comfortable seating for up to 5 guests.
Panoramic windows and an open, airy interior so you can take in the scenery from every angle.
An electrochromic smart glass roof that transforms from clear to opaque with the swipe of a finger.
A quiet, smooth electric ride for a relaxed, enjoyable journey.
A nostalgic nod to adventure, reimagined for today.
Sustainable, stylish, and undeniably cool—it’s all part of the experience.