in Good Company.
Our Story
Cheers & Co. offers private, thoughtfully curated tours of Traverse City, Old Mission Peninsula, and the Leelanau Peninsula, designed to showcase Northern Michigan beyond the typical checklist.
Cheers & Co. was created from a simple belief: the best experiences happen when you slow down, explore with intention, and share the journey with good people. We focus on connection—connecting guests to the landscape, the local culture, and the moments that make a place feel special.
Tours
Three Tour Lengths. One Thoughtfully Curated Experience.
Choose the duration that fits your day—every Cheers & Co. tour is private, customizable, and designed around your interests. Whether you prefer scenic exploration, outdoor adventure, local flavors, or wine, brewery, or distillery stops. Mix and match scenic stops, adventure, and tastings.
Cheers Highlights
3 Hour Tour Package
A perfect taste of the greater Traverse City area. The Cheers Highlights tour offers a curated selection of stops designed for guests who want a memorable experience without the all-day commitment. From scenic overlooks and charming towns to optional tastings and local favorites, each itinerary is thoughtfully tailored to your interests. Always In Good Company.
Great for: first-time visitors, shorter stays
Ideas & Possible Stops:
Explore Mission Point Lighthouse
Suttons Bay village shops & waterfront
Fishtown in Leland
Scenic overlooks along M-22
Dune Climb overlooking Glen Arbor
Local coffee stops, farm markets or blueberry farms
Wine, brewery, or distillery tasting
Cheers Signature
4 Hour Tour Package
A deeper dive into the Traverse City region, the Cheers Signature offers more time to wander, savor, and experience what makes Northern Michigan special. This tour is our most popular because it balances iconic sights with hidden gems and can include scenic, culinary, outdoor, or beverage-focused stops, your choice, always In Good Company.
Great for: couples • friends • balanced sightseeing & leisure
Ideas & Possible Stops
Old Mission or Leelanau Peninsula wineries
Local breweries or distilleries
Farm-to-table lunch stop
Lighthouse visits
Sleeping Bear Dunes scenic drives
Boutique shopping and galleries
Beaches, trails, or waterfront stops
5-6 Hour Tour Package
Your day, your way. With Cheers Premier, together we design the route by choosing the wineries, breweries, beaches, or scenic spots you love most. With extended time and maximum flexibility, this tour is designed for unhurried exploration and meaningful moments along the way. Wherever you choose to go, you’ll be traveling always In Good Company.
Great for: celebrations • return visitors • slow travel lovers
Ideas & Possible Stops
Multiple villages (Suttons Bay, Leland, Glen Arbor, Old Mission)
Extended time at Sleeping Bear Dunes National Lakeshore
Winery, brewery, or distillery visits
Leisurely lunch or picnic with a view
Hidden beaches and scenic overlooks
Sunset viewpoints or lighthouse stops
Seasonal experiences (cherry season, fall color routes)
Cheers Premier
Every Cheers & Co. tour is customizable and thoughtfully curated around your interests—whether you prefer scenic exploration, outdoor adventure, local flavors, or optional wine, brewery, or distillery stops.
To reserve your date, a 50% deposit is required at booking. The remaining balance will be charged 7 days before your tour so you can relax and enjoy the experience.
Let us take care of the driving, timing, and small touches that make the experience unforgettable!
Hi, I’m Shannon, founder of Cheers & Co. I’ve always believed that the best experiences are shared whether it’s hiking a scenic trail, discovering local wineries, or enjoying a sunset over Traverse City’s sparkling waters. That belief inspired me to start Cheers & Co., a boutique tour company dedicated to creating unforgettable experiences.
With a love for travel, adventure, and connecting people, I design tours that combine fun, discovery, and meaningful moments. Every itinerary is thoughtfully curated, balancing relaxation, exploration, and a taste of everything that makes Traverse City special from its natural beauty to its vibrant local culture.
Whether you’re celebrating a special occasion, planning a casual day out, or simply looking to explore Northern Michigan like a local, my goal is to make every experience personal, memorable, and effortless. At Cheers & Co., it’s not just about the destinations, it’s about the people you share them with.
Let’s toast to new adventures, In Good Company!
Meet your guide
Meet Buzz
Not your average tour vehicle
Meet the ID. Buzz—electric, iconic, and made for exploring In Good Company.
“The Buzz wasn’t just transportation, it was part of our experience.”
Meet the ride that makes your Michigan adventure unforgettable—the VW ID Buzz! Modern, comfy, private, and eco-friendly, it’s ready for your custom day out—wineries, breweries, beaches, or hidden gems—you choose, we drive.
Your day. Your way. In Good Company.
Contact Us
Cheers To Getting Started —
Have a question, special request, or just want to chat about your perfect Northern Michigan adventure? We’d love to hear from you!
Whether you’re planning a custom tour, purchasing a gift certificate, or just curious about the experience, we’re here to help. We aim to respond within 24–48 hours and can’t wait to start planning your day In Good Company.